Dupescents
LOCATION
Gothenburg, SE
INDUSTRY
Beauty
RESULT
60% of total revenue through email every month
OVERVIEW
Dupescents is an e-commerce brand in the fragrance space, specializing in high-quality perfume dupes. Market Point partnered with Dupescents from day one, building their entire email marketing system from scratch.
CHALLENGE
Dupescents started with no existing email infrastructure. There were no flows, no segmentation, and no clear strategy for turning traffic into repeat customers or predictable revenue.
RESULT
We built the full email ecosystem from the ground up — including core flows, segmentation, and ongoing campaign strategy.
The result was consistently high engagement with ~60% open rates and around 60% of total revenue attributed to email month after month, turning email into a stable and scalable growth channel.
“Market Point basically built our entire email setup from zero. The emails feel on-brand, perform insanely well, and have become a core part of our revenue every single month."
Philip Hermansson, CEO at Dupescents
