Whitelip
LOCATION
Gothenburg, SE
INDUSTRY
Nicotine
RESULT
72% in attributed revenue throughout black month
OVERVIEW
Whitelip is a fast-growing e-commerce brand in the nicotine pouch space, focused on retention, loyalty, and international growth. Market Point partnered with Whitelip as their dedicated email marketing team, owning strategy, flows, and ongoing campaigns. This lead to Whitelip achieving 72% in attributed revenue through e-mail.
CHALLENGE
Whitelip had strong traffic and demand, but email wasn’t fully leveraged as a core revenue driver. Key automations were underutilized, and the overall email ecosystem lacked structure and scalability.
RESULT
After restructuring the entire email setup and implementing a full lifecycle strategy, email quickly became one of Whitelip’s strongest channels. Email accounted for 72% of total attributed revenue, driven by high-performing flows, smarter segmentation, and consistent campaign execution.
“Working with Market Point has honestly been a game changer for us. They came in, cleaned up our entire email setup, and made email a real revenue driver instead of just ‘something we should be doing’. Super easy to work with, proactive, and the results speak for themselves.”
Max Juserius, CMO at Whitelip AB
