Oval by Irvenei
LOCATION
Los Angeles, USA
INDUSTRY
Home & Safety
RESULT
Increased orders and subscription rates by 89%
OVERVIEW
OVAL is a next-generation smart home company focused on intelligent, privacy-first living. Market Point partnered with OVAL to strengthen how their product, value proposition, and subscription offering were communicated through email.
CHALLENGE
OVAL needed to increase both conversions and subscription adoption while clearly explaining a complex, innovative product. Existing communication wasn’t fully guiding users toward action or long-term commitment.
RESULT
By refining messaging, improving lifecycle structure, and aligning email with OVAL’s product narrative, we significantly improved performance. The outcome was an 89% increase in orders and subscription sign-ups, making email a key driver of both revenue and recurring growth.
“Market Point really understood our product and how to communicate it clearly."
Khurram Hussain, CEO at Irvinei
