Extractive
LOCATION
Dublin, IE
INDUSTRY
Supplements & Health
RESULT
94% increase in sales from the welcome flow
OVERVIEW
Extractive is an e-commerce brand selling high-quality mushroom extracts with a strong focus on wellness, performance, and long-term health. Market Point partnered with Extractive to improve how new subscribers were introduced to the brand and its products.
CHALLENGE
Extractive had solid traffic and a strong product, but their welcome flow wasn’t fully optimized to educate new subscribers, build trust, and convert interest into first-time purchases.
RESULT
We redesigned and rebuilt their entire welcome flow — improving structure, messaging, and conversion logic.
The result was a 94% increase in sales from the welcome flow, making it one of the brand’s highest-performing lifecycle touchpoints.
“Market Point came in and immediately improved our welcome experience. The new flow feels aligned with our brand, educates properly, and the sales lift was impossible to ignore. Very smooth collaboration.”
John Murray, Founder & CEO at Extractive
