Kattella
LOCATION
Stockholm, SE
INDUSTRY
Pet Health & Wellness
RESULT
146% increase in email revenue
OVERVIEW
Kattella is an e-commerce brand selling premium cat water fountains designed to improve feline hydration and long-term health. Market Point partnered with Kattella to turn email into a major revenue driver through education-led lifecycle marketing.
CHALLENGE
Kattella’s product requires clear education and trust to convert at a high level. While traffic was strong, email wasn’t structured to fully support the customer journey — from first touch to repeat purchase.
RESULT
We rebuilt and optimized the entire email ecosystem, focusing on education, segmentation, and high-impact flows.
The result was a 146% increase in email revenue, effectively more than doubling the channel’s contribution and making email one of Kattella’s strongest growth levers.
“Paolo and his team understand our product and our customers extremely well. The emails don’t just look good — they educate, build trust, and drive real revenue. The impact was clear almost immediately.”
Marcos, Founder & CEO at Kattella
